Dhani Rahmawan

I've started working on several communication projects at Contain.r (formally known as YoungUrbans ) in 2004. To serve every client at best i asked the help of my friends, the creative people all around me. Inspired by those people... Our strength was to use each talent where it best serves the project's specific needs. Have a look at the projects that i've been workin' on.

Now in 2009 I'm facing a new challenge... I'm working at Enviu, innovators in sustainability, where I'm responsible for all the communication in and around the company.

Briefing

Activate the brandname while focussing on the main subjects of the magazine. Fashion and people and music and media and art.

The plan

Use the content from the magazine to create a temporary 3-D platform for creative minds. Let people have a closer look at the magazine in real life.

Result

In five cities in the Netherlands we occupied abandon buildings and transferred it into a 3-D version of the magazine for 60 days only. Fashion, people, music, media and art were concentrated in one place. 'the best you might ever heard of' fashion labels, music and artist can be seen and bought over here. Weekly expo openings and movienights were held for all people to see... get in before it is gone For all the sponsors we developed a tailor made instore experience.

Blend 60daysofspace was also known as the Blend guerrilla store.

GuerrillaZINE

To activate the buzz in each city we published a limited 60 page guerrillla magaZINE in collaboration with the best local illustrators, graphic designers and photographers. Each guerrillaZINE was handed out on the opening partys of Blend 60daysofspace.

Briefing

create the PS3 launch event invitation for the retailers

The plan

send a mysterious invitation in two parts on different dates.

Result

the first part contains a secret message wich can only be solved when the second part is held on the first.

Briefing

Create a contemporary logo for the city of Rotterdam using the talented people that the city has.

The plan

Organise a designcontest where the winning design is being printed on a t-shirt and is being sold limited.

Result

110 designs submitted by 101 designers. The winning design was made by Robert Dumay. Less=More. 010 is=no.1

Briefing

Show that Ecko is more than strickly 'Hip Hop'. Associate the brand with fashion and lifestyle.

The plan

Use a different strategy for every target group focussing on music, retailer shops, a lifestyle event and the dutch fashion fair.

Result

— Art fair stand at the modefabriek

— Mixtape

— Instore displays

— Artist sponsoring

— Branding at a big lifestyle event

— Concert sponsoring

Briefing

smart selects 10 lifestyle magazines across the world to create a creative book about ecology. Blend is one of them.

The plan

Ask 10 artists of the Blend network to make a expression for the book.

Briefing

Give new life to the authentic railwaystation Hofplein in the centre of Rotterdam.

The plan

Look for the right mix of entrepreneurs that will ensure Rotterdam of a new area that breathes creativity.

Result

What used to be old casino's, is now 1800 m2 of empty space that is going to be filled with retailshops, restaurants and a nightclub.

Briefing

Seven universities developed upgrade kits with various engine technics to make Tuktuks in Asia more sustainable. Four Dutch teams participated in this battle. Let the world know about this project.

The plan

Organize a friendly Tuktuk race on the Binnenrotte Rotterdam.

Result

Wubbo Ockels waved the flag for the launch of the race. Media coverage: Primetime NOS news, Metro, Spits, NL10, Financieel Dagblad, Havenloods, Telegraaf, Rijnmond TV and Geenstijl.

See all press articles here

Briefing

Enviu and TU Delft joined forces and created a new incubator in Rotterdam, Dnamo. Manage the communication proces and organize the official launch at the RDM Campus.

The plan

Contain.r wrote the brand strategy plan & DC did the house style. Show different innovative sustainable start ups during the official opening.

Result

Minister Cramer (VROM) opened Dnamo by dancin’ on the Sustainable Dance Floor till it reached maximum on the energy meter. Prins Willem Alexander stopped by to have a look.

www.dnamo.nl
www.containr.org
www.dcworks.nl

Briefing

Enviu wants to celebrate it’s fifth year anniversary. Organize an event for the Enviu community.

The plan

Show the different sides of the organization by organizing an event with a talk show, keynote speeches, Enviu artwork, Enviu project showcases and a party.
Location: Westelijk Handelsterrein Rotterdam

Result

Joris Putman hosted the talkshow "Enviu-who?" which tells the story about the past, present and future of Enviu. Lucky Dubz created artwork containing the Enviu projects in timeframes. Jeff Solo was responsible for the music and invited different musicians to support him live.