Hail the Villain

This is a multi interactive marketing campaign for Canadian Heavy Metal band, Hail the Villain, who has launched its album, Population: Declining, with a creative interactive website that is designed by Grand Creative. It is introduced in the Culture Buzz as:

Hail the Villain’s site is an interactive exploration of the fictional Metal City, where horrific human vices play out graphic novel-style as you work to investigate a grisly accident.

The website has various aspects that would attract the internet users such as fiddling with people’s wallets for clues, turn on the radio in one of the cars on the street to listen to excerpts of the band’s songs, record video messages through your webcam for the band members and visitors, take a photo to become one of the members in the Book of Souls and so on.

Hail The Villain from Grand Creative on Vimeo.