When two cult icons come together

For the release of its new SLS, Mercedes-Benz is keen of reaching its core target audience – those with incomes sufficient to afford this little gem. 220 football players of the highest paid in League received a iPad (before they were sold in the stores) with a driving simulation game installed to it. In this game the player gets to testdrive the SLS. 100% of the players reserved their real time test drive in the real SLS by calling a private cell number…

It is always interesting to see two different outputs having the same goal, testing their new products.

Mercedes et les 220 iPad from INfluencia on Vimeo.