#NY <3 LEBRON = Buttons irl + Twitter

Leave it to Poke NY to enable 12 year old twins, Jason and Corey Grant, who desperately want LeBron James to join the Knicks The result? A playful on and offline campaign that lives at nyHeartLeBron.com ~ where there is a giant counter next to a #NY<3LeBron button you can click… three ways to make the counter go up?
1. Click the digital basketball button on the site
2. Tweet with the hashtag #NY<3LEBRON
3. Find one of the few #NY<3LeBron BUTTONS in real life around NY and push it! These half basketballs encased in wood are circulating the city waiting for you… oh, and of course, they have a facebook page too.