The illusion of illiteracy

Greenville Literacy Association organizes an annual book sale. To promote this event, but also to reassure the role of the association, the Bounce Agency has developed two ‘puzzles’ that allows onlookers to rediscover reading. The term “Literacy” has been staged so intriguing through optical illusions. A simple idea but who wants the perfect metaphor of what an illiterate person feels in his learning stage.