Storm Chasers interactive billboard.

For the launch of the new season of Storm Chasers, Discovery Channel has set up a plant for the least surprising in New York. The idea is to dive the barge in the heart of the tornado through this facade finger, showing a alternate reality. More than a real experience, the facility offers passersby to retrieve a photograph of them immersed in the tornado. To do this, they have to send a message that redirects to a link to the image posted on the Facebook page. Nice interaction between reality and the digital world.