This could be your next vehicle if you drink and drive

To remind young Brazilians that driving a car is not a game and that traffic accidents are the leading cause of death in this age, the agency of Transito Amigo came up with this stunt. A visual landmark associated with a strong message “This could be your next vehicle if you drink and drive.” This stunt was launched on November 21 in occasion of World Day of Remembrance for victims of road accidents.
Strong campaign, poor soundtrack.