Speed camera lottery

This is one of the best campaigns i’ve seen so far. VW’s The Fun Theory challenges people to use fun as a solution for a centain ‘problem’. Fun is the easiest way to change people’s behaviour for the better. This guy came up with a briliant idea to change the behaviour of fast cardrivers by rewarding them with a lottery ticket if they obey the speedlimit. The moneyprize comes from the drivers who didn’t obey the speedlimit.


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