Huge Maki

Düsseldorf has the largest Japanese community in Germany, and obviously this city has a large amount of sushi restaurant. For these restaurants it is difficult to stand out. Maruyasu restaurant called the agency TBWA Düsseldorf to create a marketing stunt. The outcome is a huge maki placed on bales of hay at the entrance to the city. A great way to stand out and to talk about the sushi business.


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