Speaking print ad

Here’s a good way to combine print and mobile communication. It works with a QR code in a print ad for Reporters without borders. The print ad shows portraits of 3 dictators: Vladimir Putin, Muammar Gaddafi and Mahmoud Ahmadinejad.Once you have scanned the QR code on the ad, you have to place your iPhone on the dedicated area, on the dictators mouthes. You’ll then see a reporter’s mouth speak instead of the dictator’s, about what really goes on in these countries.

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