BLEND Guerrilla store Brand experience

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Company
Role
  • Project manager
Co-created with
  • Too many to describe
Visual credits

The challenge
Activate the brand name while focusing on the main subjects of the magazine. Fashion, people, music, media and art.

The plan
Use the content from the magazine to create a temporary 3-D platform for creative minds. Let people have a closer look at the magazine in real life.

Result
In five cities in the Netherlands we occupied abandon buildings and transferred it into a 3-D version of the magazine for 60 days only. Fashion, people, music, media and art were concentrated in one place. 'The best you might have ever heard of' fashion labels, music and art could be seen and bought. Weekly expo openings and movie nights were organized for all locals to attend... ‘get in before it is gone’. For all sponsors we developed a tailor made in-store experience.