Dnamo Brand activation

  • Dnamo 2
  • Dnamo 3
  • Dnamo 5
  • Dnamo 6
  • Dnamo 7
Company
  • Dnamo
  • July 2009 - July 2011
Role
  • Event manager
Visual credits

The challenge
Enviu and TU Delft joined forces and created a new incubator in Rotterdam: Dnamo. Manage the brand development process and organize the official launch at the RDM Campus.

The plan
Contain.r wrote the brand strategy plan & DC developed the house style.

Showcase different innovative sustainable start ups during the official opening.

Result
Minister Cramer (VROM) opened Dnamo by dancing on the Sustainable Dance Floor until it reached the maximum on the energy meter. Even Prins Willem Alexander stopped by to have a look.