The challenge
Show that Ecko is more than strictly 'Hip Hop'. Associate the brand with fashion lifestyle.
The plan
Use a different strategy for every target group, focusing on music, retailer shops, a lifestyle event and the Dutch fashion fair.
Result
Art fair stand at the modefabriek
A mixtape with exclusive tracks by artists like Winne, Salah Edin, Kempi, Feis, Eddy Ra
Unique custimized instore displays
Artist sponsoring
Live painting at a big lifestyle event
Concert sponsoring of Sticks, Rico, Tyhoon, Winne, Salah Edin