Challenge
Seven technical universities developed upgrade kits with various engine techniques to make Tuktuks in Asia more sustainable. The challenge was to generate as much media attention as possible for this project.
The plan
Organize a friendly Tuktuk race on the Binnenrotte Rotterdam.
Result
Wubbo Ockels waved the flag for the launch of the race. Media coverage: Primetime NOS news, Metro, Spits, NL10, Financieel Dagblad, Havenloods, Telegraaf, Rijnmond TV and Geenstijl.